When it comes to managing your business's online presence, most people think of Google. But Bing, Microsoft’s search engine, also offers tools for businesses to appear in search results. While both Bing Places and Google Business Profile (GBP) offer similar goals — increasing visibility and managing business listings — they work a little differently.
If you're a business owner, marketer, or SEO enthusiast trying to understand which platform can bring more value to your online efforts, this blog breaks down the main differences, benefits, and when to use which.
- What is Bing Places?
- What is Google Business Profile?
- Similarities Between Bing Places and Google Business Profile
- Key Differences Between Bing Places and Google Business Profile
- SEO Benefits: Which One Matters More?
- Should You Be on Both Platforms?
- Conclusion
- FAQ – Bing Places vs Google Business Profile
Bing Places is Microsoft’s free business listing platform that helps local businesses appear in Bing search results and Bing Maps. It's similar in function to Google Business Profile but tailored to Bing’s user ecosystem. Businesses can claim or add their listings, upload photos, add operating hours, and even manage multiple locations.
Both platforms allow you to list your business at no cost. Whether you're a small shop or a multi-location brand, setting up an account and adding your business details won’t cost you anything.
Once listed, your business can appear on respective platforms — Google Maps for GBP and Bing Maps for Bing Places — as well as in local search results when someone searches for businesses in your category.
Both support customer reviews. These reviews can influence consumer trust, affect click-through rates, and help with local SEO rankings.
Basic business information like address, phone number, working hours, photos, and services can be managed and updated anytime on both platforms.
| Feature | Google Business Profile | Bing Places |
|---|---|---|
| Search Engine Reach | Dominates with over 90% global search market share | Smaller reach (approx. 2–3%), but used by millions on Microsoft devices |
| Listing Features | Advanced features like posts, messaging, booking, menus, products | Basic listing with photos, hours, and contact info |
| Integration | Integrated with Google Maps, Google Search, Ads, and YouTube | Integrated with Bing Maps, Microsoft Advertising, Cortana, Outlook |
| User Interface | Modern, intuitive dashboard with mobile app support | Simpler interface, lacks mobile app |
| Verification Methods | Postcard, phone, email, or video verification (based on business type) | Simpler interface, lacks mobile app |
| Customer Reviews | Supports reviews and responses, widely used by customers | Supports reviews, but less visible or interactive |
| Analytics & Insights | In-depth insights: search terms, actions, visits, and customer interactions | Basic analytics like views and click counts |
| Mobile Accessibilit | Fully accessible through the Google Maps app | No dedicated mobile app |
| Syncing Capabilities | Not applicable (primary platform) | Can import business info directly from Google Business Profile |
| SEO Impact | Crucial for local SEO and ranking in Google local pack | Adds value, especially for Bing users and Microsoft ecosystem |
Yes — and here’s why:.
Google Business Profile is non-negotiable for any local business aiming to appear in Google Search and Maps.
Bing Places is worth the extra effort for broader reach and visibility, especially if your audience uses Microsoft devices or Edge browser..
Claiming and optimizing both listings ensures maximum visibility across the two biggest search ecosystems.
If you're a local business looking to build trust and visibility online, you shouldn’t overlook either platform. While Google Business Profile is the heavyweight in this space, Bing Places gives you access to a different slice of the internet — one that's still used by millions. Managing both listings ensures your customers can find you, no matter where they search.
Do I need both Bing Places and Google Business Profile?
Which is easier to use?
Is Bing Places still relevant in 2025?
Can I sync my Google listing to Bing?
Does Bing Places support review replies?
Years in Work
Project done
Happy Clients
