CASE STUDY

SEO-Focused Website Development for Event Businesses to Drive High-Intent Enquiries

September 2025

Industry

Events & Hospitality

Platforms

SEO-Optimized Business Website

Services Provided

Website development, SEO strategy, local SEO optimisation, conversion-focused UI design

Make My Documents Case Study

Overview

Make My Documents simplifies the process of obtaining essential government and personal documents. The goal was to create a clear, trustworthy digital presence that communicates services effectively while building confidence among users seeking document assistance.

Business Challenge

Document-related services often involve complex procedures and unclear information. Make My Documents needed a structured website that could clearly explain services, reduce user confusion, and establish trust for sensitive documentation processes.

Our Strategy

  • Clear service categorisation for easy understanding
  • User-friendly content explaining document processes
  • Trust-focused website structure and messaging
  • Simplified enquiry and support flow

Results

  • Improved trust and credibility among users
  • Increase in genuine document-related enquiries
  • Strong local visibility for document services

Technology Stack We Used

React.js
Next.js
TailwindCSS
Bootstrap
HTML5
CSS3
JavaScript
TypeScript
Node.js
Express
PHP
FastAPI
Strapi
Flutter
Android
iOS
MySQL
MongoDB
PostgreSQL
AWS
GitHub
Server / Nginx

Organic Search Growth Performance – Google Search Console

Comparison: Last 6 months vs previous 6 months

Total Clicks

5.07K

from 1.44K

Total Impressions

363K

from 97.5K

Average CTR

1.4%

from 1.5%

Average Position

18.3

improved from 29

Make My Documents Google Search Console performance

Over the last six months, Make My Documents recorded a significant increase in organic search visibility. Total clicks and impressions grew substantially as more users discovered document-related services through Google Search.

The improvement in average position reflects stronger keyword relevance and content structure, helping the website rank higher for documentation-related searches and drive consistent, high-intent enquiries.

MONTH 6

Improving Search Visibility & Building User Trust

January, 2026

Clear & Structured Service Content

Document-related services were rewritten with simple, structured explanations to improve understanding and reduce user confusion during the enquiry stage.

Increased Organic Reach

Optimised service pages began appearing for a wider range of document-related search queries, driving consistent organic traffic growth.

Stronger Local Search Presence

Local optimisation efforts improved visibility for users searching for document services in nearby locations, increasing relevant enquiries.

Higher Enquiry Confidence

Improved enquiry flows, trust indicators, and guidance helped users submit enquiries with greater confidence and clarity.

Key Achievements & Impact

Make My Documents successfully established a trustworthy digital presence that simplifies complex document services and supports confident user decisions.

Accurate Documentation Handling

Each application is handled with precision to avoid errors, rejections, and unnecessary delays.

Faster Processing Support

Streamlined workflows help speed up document submission and follow-ups.

All Services Under One Roof

PAN, Passport, Visa, PCC, Insurance, and agreements managed from a single platform.

Reliable & Scalable Operations

Digitally organised systems ensure consistency, security, and long-term service reliability.

Need Help with Documents?

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